Websites today serve a multitude of productive purposes that businesses cannot thrive without. They help optimize your business while decreasing costs in every imaginably possible way. From a cheap and effective marketing tool to a complexly structured e-commerce mechanism that makes the flow of your business butter-smooth, a website can take on many appearances!<\/p>\n
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But THE reason your business needs a website<\/a> is to demonstrate that you are credible. A website forms the cornerstone of your Business\u2019s Social Structure, its Brand\u00a0 Value, its Legitimacy….your Legitimacy.<\/p>\n Prospects google you to measure you up through your website the moment they consider you, customers will try to get to know more about you before they make a purchase, they may even want to communicate with you through your site, stakeholders will check the ins and outs of your business website and your services before they invest into you. You will miss out on a lot without a good website.<\/p>\n There are websites that are complex and massive. But if you are worried about the costs while starting your first website, you definitely are not looking for something big or complex.<\/p>\n A good website that serves your functions well will only cost you between INR 10000 to INR 40000 depending on your business goals.<\/p>\n ALSO READ: <\/b>How To Set A Budget For Your Business Website Development<\/b><\/a><\/p>\n We have arranged a New website launch checklist <\/b>to make your hunt easier: <\/b><\/p>\n A Domain is, simply put, the \u201cnametag\u201d of your website\u2019s \u201clocation\u201d. It will be whatever\u00a0goes between the \u201cwww.\u201d and the \u201c.com\u201d or some other extension. Like so:\u00a0www.domainname<\/b>.com<\/p>\n You can easily register your domain name<\/b><\/a> through any of the domain registrars, we highly recommend you go for one that also hosts your website.<\/p>\n \n Do note that you cannot register a domain name that is already held by someone else, so take some time to create your unique domain name that is easy to remember.<\/p>\n You should also look into starting your business\u2019s social media page if you haven\u2019t yet as that will not only enhance your website\u2019s Search Engine Visibility, it will also help you connect with your audience better. It will help build trust and be a great marketing tool for your services.<\/p>\n ALSO READ: <\/b>Top 13 Techniques To Find Creative Domain Names For Your Business.<\/b><\/a><\/p>\n Learn how your competitors are doing it, as that will give you insights about your industry\u2019s web trends. Appreciate what they\u2019re doing right, learn from what they\u2019re doing wrong, become aware of what people like\/dislike about their products\/services, get inspiration.<\/p>\n Look at how their website looks, how it feels from a customer\u2019s perspective, what you would like your site to have, or not have, learn.<\/p>\n Formulate an image of your ideal customer(s). Try to answer questions like: – Is my product best suited for men or women, or if it is for all genders? – Where do my customers belong in terms of geography?<\/p>\n \u27a2 How do they usually find out about my business? (Social Media, Search, Word of \u00a0Mouth?)<\/p>\n \u27a2 In what age range does my ideal customer belong?<\/p>\n \u27a2 What is their line of work, and how much do they make?<\/p>\n \u27a2 Is my product somehow related to their work?<\/p>\n \u27a2 Whether or not they are married, and do they have kids?<\/p>\n \u27a2 Do they have any interests or hobbies?<\/p>\n \u27a2 What challenges do they face that my products\/services can solve? – What is important to them?<\/p>\n This customer persona will be the backbone of all your Marketing and help you understand what kind of language you should use, what sort of content would be suitable, etc.<\/p>\n The most important aspect of a website is its User Interface, as it dictates how the User Experience with your site will be.<\/p>\n Keep the interface super simple – easy to understand and minimal. Ensure that everything on the interface is purposeful towards serving your web visitor. Make your contact details, address if you own a physical store (add a map too), your social media very easy to access. Use colors tactically. For example, you want to have clickable objects in easy to perceive, contrasting colors. Limit to using two, maybe three colors at the most.<\/p>\n The content on your website should ATTRACT, ENGAGE, and EDUCATE your prospects and help them OVERCOME their problems. It should answer the \u201cHow\u201d and the \u201cWhy\u201d questions.<\/p>\n i.e., How <\/b>your product\/service offers value to the customer, and Why <\/b>they should\u00a0pick your product\/service over the multitude of others on offer.<\/p>\n Make sure you address all your customer personae, and prepare your content strategy accordingly. Your content should be easy to consume and relatable to your audience.<\/p>\n A website is a virtual space that is stored in actual physical computing hardware that is connected to the internet. This is known as \u201cweb hosting\u201d. You cannot run your website without web-hosting. There are many web hosting providers<\/b><\/a> that will host your website for you for as low as 80 INR per month.<\/p>\n \n ALSO READ: <\/b>5 Things Small Business Should Know About Web Hosting<\/b><\/a><\/p>\n Search Engine Optimization or SEO is the process of strategically optimizing your content for it\u00a0to be easily identified for relevant searches by the Search Engine. Like how you may have used:\u00a0\u201cWebsite Design\u201d as keywords for the search that led \u00a0you here, or perhaps a bunch of words,\u00a0like: \u201cHow to create a website from scratch?\u201d [long-tail keyword]; keywords are what help the\u00a0engine pick your content for the results page.<\/p>\n Use keyword research tools (Google\u2019s Keyword Planner, Whatsmyserp, etc.) and SEO tools\u00a0<\/a>\u00a0(likes of RankmathSEO, and even SEO plugins<\/a> on your backend are a good investment) for\u00a0better SEO. Prepare a good SEO Strategy<\/a>. Make sure that you do not abnormally overuse\u00a0keywords in your content (keyword stuffing) and keep it natural to read.<\/p>\n There are various platforms with ready to use website templates (CMS) for you to\u00a0start with development, whether a portfolio website to showcase your work, or\u00a0a website that\u2019s equipped for e-commerce…<\/p>\n Technology has evolved quite a lot, but template-based web design<\/strong><\/a> has not reached its\u00a0pinnacle just yet. While those templates may work exceptionally well for one business, they may turn out to be an utter disaster for the other.<\/p>\n Always seek credible professional advice before you invest in <\/b>web development<\/a><\/strong>.<\/b><\/p>\n Okay, this one\u2019s crucial. You need to ensure that your site is super-secure.<\/p>\n Get ready with the website security that is fool-proof<\/b>!<\/p>\n SSL or Secure Sockets Layer protocol encrypts your connection so that there are no data leaks during transfer between your customers and you. TLS or Transport Layer Security is SSL\u2019s successor, which is a cryptographic protocol designed to provide better security against data leaks. So get a TLS, or at least an SSL certificate for your site.<\/p>\n Either SSL or TLS is combined with the good-ol\u2019 http (Hypertext Transfer Protocol) to form a https (Hypertext Transfer Protocol Secure) to encrypt communications and a secure ID.<\/p>\n Do not overlook setting good passwords, and always keep your software updated.<\/p>\n \n ALSO READ: <\/b>9 Types Of SSL Certificates \u2013 Make The Right Choice<\/b><\/a><\/p>\n If you\u2019re reading this article, there is a good chance that you lack the technical know-how\u00a0of content publishing and management over your own little piece of the web. A good Content\u00a0Management System (CMS) comes in handy for you to manage your website.\u00a0\u00a0WordPress, Shopify (e-Commerce + CMS), Joomla, and Drupal are good examples.<\/p>\n You can also research your competitors or websites that you admire to check what CMS they are using. To find out which CMS a website is using, many of the best website CMS detector tools <\/a> can help identify the platform quickly, saving time and effort.<\/p>\n One CMS may be good for one thing, and some will be good for others. So take\u00a0your time to do your research, and select the CMS you require to use.<\/p>\n<\/span>But Wouldn\u2019t a Website Cost Too Much?<\/b><\/span><\/h2>\n
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\n<\/span>So, What All Do You Need to Start a Website?<\/strong><\/span><\/h2>\n
<\/span>Firstly, Register a domain<\/b><\/span><\/h3>\n
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\n<\/span>Research Competitors<\/b><\/span><\/h3>\n
<\/span>Market Research<\/b><\/span><\/h3>\n
<\/span>The Perfect Interface<\/b><\/span><\/h3>\n
Plan a perfect interface for your website!<\/b><\/h5>\n
<\/span>Content Strategy<\/b><\/span><\/h3>\n
<\/span>Choosing the Right Hosting Company:<\/b><\/span><\/h3>\n
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\n<\/span>SEO Strategy<\/b><\/span><\/h3>\n
<\/span>Website Development
\n<\/b><\/span><\/h3>\n<\/span>Website Security<\/b><\/span><\/h3>\n
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\n<\/span>Select your CMS<\/b><\/span><\/h3>\n
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