The WordPress platform allows you to customize the permalink structure, which are the permanent URLs for your posts, pages, and other content types. They serve as the digital address for your WordPress website’s content. These URL structures not only impact the aesthetics of your website but also play an important role in its SEO performance.
In this detailed guide, we will explore the steps involved in changing the permalink structure on the WordPress platform that empowers you to tailor the URLs of your website to serve your audience best and enhance its online visibility.
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Steps to change the permalink structure in WordPress
➔ Firstly, you have to log in to your WordPress admin dashboard.
➔ Navigate to ‘Settings’ on the left sidebar.
➔ Click on ‘Permalinks’ in that section.
➔ On the permalink settings page, you will see several common permalink structures, such as Plain, Day and name, Month and name, Numeric, Post name, and Custom Structure (If none of the predefined structures meet your requirements, you can create a custom permalink structure).
You need to select the permalink structure that best fits your website’s goals and SEO strategy.
➔ Once you have selected the desired permalink structure, click on the ‘Save Changes’ button to apply the changes.
➔ After the changes, you have to visit your website to ensure that the new permalink structure is working correctly or not.
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➢ Consider SEO Implications
➔ By changing the permalink structure may impact your website’s SEO, if you have achieved search engine rankings already.
➔ Ensure that proper redirects (301 redirects) are set up from the old URLs to the new ones to maintain the equity of your website’s SEO.
➔ You need to update any internal links within your website to reflect the new permalink structure.
➔ Don’t forget to monitor your website’s performance in search engine results after the permalink change and make adjustments as needed.
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Conclusion
By following these steps mentioned in this guide and considering the implications of your permalink choices, you can easily create a permalink structure that enhances the user experience and improves your website’s search engine visibility.