What is SEO and why is it important to keep SEO in mind?
Before moving on to the strategies, let’s first understand SEO and its importance for a website on the internet. SEO stands for Search Engine Optimization is a set of practices designed to improve the visibility of a website by improving the positioning of web pages in organic search results. Through this process, the quality and quantity of website traffic to a website can be improved. It targets organic traffic by improving the positioning of web pages on search engines.
But why is it important for a website? Because SEO increases organic traffic on a website. It can decrease customer acquisition costs lowering the overall expenses of an organization. And SEO is also important for a beginner too, it will increase the traffic to the website which will grow the revenue and profit from the website.
Now as we have understood SEO and its importance, let’s get started with the strategies which will help your business grow exponentially.
Most Effective SEO strategies For Your New Website
Search Engines look for four main elements to determine the relevancy of a particular website and which website should rank higher in search engine results pages (SERPs), they are:
- Content: – Relevancy of the content with the searched material.
- Performance: – Is the website properly working and does it load quicker.
- User Experience: – Is the website attractive and easy to work, and navigate. Does it look safe?
- Authority: – Does it provide useful and accurate information? Is the website used as a reference by other related authoritative websites?
Keeping in mind these elements of a high-ranking website, the best strategies are:
1. Select a great Domain Name
Select the best Domain name for your website. Always select a domain name that is short, easy to spell, and easier to remember. A complicated domain name only makes it less likely to be remembered and can miss one of the most organic and effective marketing, the Word-of-Mouth marketing.
Choose a domain name that is easy to brand and not just a bunch of keywords put together. Yes, having a keyword in your domain name is very important but don’t overdo it. Always keep a keyword related to your business in your domain name but make sure to use only one keyword so that it gives value to your website without being jarring to read.
2. Keywords are the key
Keywords are very important for ranking higher on search engines, always perform a keyword search before adding content to your website, and make sure to add high traffic keywords which are, first, relevant to your website and its content and second, represent the values and main goals of your content on the website. Adding relevant keywords is very important to assure good audience engagement on our website.
Adding irrelevant keywords which have more traffic to them will not help you grow. Relevancy of the keyword to the content is the key to genuine organic traffic which will eventually be longer.
3. A good structure assures longevity
Make a “skeleton” of your website before adding muscle to it. Prepare a sitemap of all the pages that you are going to include in your website for the search engine bots to evaluate your content and rank them accordingly.
A well-outlined website always ranks higher than an unorganized one. Add the pages to a menu bar to make the website attractive and easy to navigate. The more user-friendly a webpage is, the more traffic it gathers. Make the navigation easier for the user.
4. Go according to the structure
Follow the structure you have prepared for your website. Prepare the content according to the structure. But great quality ‘muscles’ to the ‘skeleton’ and your website will achieve hypertrophy. Great content embedded in a great outline or structure with easy navigation will make the user experience better which will make the users prefer your website over others.
5. A reliable Hosting company is important
Search Engines like Google caters to their users’needs. A user needs its web pages and websites to load fast and work faster. So, the websites having faster loading and working speeds rank higher on Search Engines.
There are various strategies to enhance the speed of your website over time, but what you can do upfront is choose a reliable web hosting company that can provide consistent speed.
6. An SEO friendly URL structure is a must
While evaluating your webpage, a search engine algorithm tries to determine the purpose of the web page. Because URL is the main address for each page on your site, the algorithm evaluates the URL. You must customize the URL of every webpage on your size with the keywords you want that page ranked for, and make it specific.
For example, if you want to customize the URL for your car showcasing website and you want to give an address for FORD MUSTANG with matte black paint on it, your URL will be like this:www.carshowcase.com/cars/musclecar/Ford/MustangGT/Matte-Black .
This URL has keywords which are specifying the purpose of the webpage. It tells the search engine that this webpage is specifically for the Ford Mustang GT car which is Matte Black in color and it also relates to cars, muscle cars, and ford.
7. Mobile Device Compatibility
Mobile device compatibility is one of the dominating aspects of website ranking on search engines. Search engines prefer to rank mobile compatible sites higher than non-compatible websites. The reason is that more than half of the website visits come from mobile devices.
By making your website compatible with mobile you can elevate the user experience as well as its ranking on a search engine. You must design a responsive website; it will make sure that all of the target audience has a splendid user experience.
8. Merge the WWW and non-WWW domain versions
The www and non-www versions are considered different websites by the search engine if they are not merged. For example, a website www.yesboss.com and yesboss.com are considered different websites by a search engine algorithm if they are not merged. To merge both the versions, you need to set your preferred domain, whether with or without www, and implement 301 redirects for all the other versions of the URL, this will redirect visitors to your preferred domain.
Also Read: 7 Best CMS For Building An ECommerce Website
9. Dynamic URLs are a big NO
URLs like ‘www.something.com/?s=43534’ are dynamic URLs. These URLs tell nothing about the content of the webpage and are just ugly to look at and difficult to remember. Use URLs that are descriptive and tell about the content of the webpage, it lets the user figure out what the webpage is about.
10. Optimize Title Tags and Description
Always use a unique and attractive title for your webpage, it must describe what the webpage is about. The title tag is the first thing people see in search engine results, it also shows up in posts shown on social media.
Create your description in such a way that it summarizes the content on your website it also gets shown up in the search engine results. Make it attractive so that the users can understand the content of the webpage.
11. Optimize the complete webpage
Headings- Optimize the heading tags by making sure not to use more than one h1 tag and make sure the headings are relevant for the sections they represent.
Images/Alt Tags- Search engine bots cannot see the images that’s why adding an alt tag for each image is important. Make the alternate text descriptive so that the algorithm can understand the purpose of the image and what the image represents.
Interlinking- Interlinking means linking certain phrases or words with specific web pages to describe them in detail. It is usually done while explaining a process that consists of different concepts. In short, linking relevant resources to certain phrases and words is called interlinking. Interlinking is an effective way to engage the audience so that they can understand completely a concept they are interested in.
But don’t overlink, don’t link words too frequently on the webpage, only link if it is required and relevant. And always make sure to check for broken links if you find any links broken, make them right so that they are functional.
12. Complete the Technical Setup of your Website
Google Analytics is a tool to analyze your website’s performance. It shows the traffic you are getting, the most popular web pages on your website, and much more. To start, just set up analytics by going on its website and verifying your website on it. Then you can start collecting data for your website.
Google Search Console and Webmaster Tools:
Webmaster tools allow you to go deep into the analytics of your website, it can show information like who is linking to your site and which terms are increasing traffic to your website and whether your website is facing any issues and so much more. Set webmaster tools by visiting its website and verifying your website with it and creating an account.
Create and submit your Site Map to Google:
Google’s crawlers will eventually make their way to your website over time, but you can increase the speed of the process by creating a site map of your website and submitting it to Google through Google Search Console. By this, you can tell Google that your site exists and about the specific pages, it consists of.
Create a Robots.txt file:
Robots.txt file is like a descriptive map of your website which tells the search engine which webpage is to be ignored during the crawl. The file contains a list of commands, to tell the crawler which page to retrieve and which page not to retrieve.
Also Read: 6 Best SEO Plugins For WordPress
Make Your Site Live.
Now you have successfully optimized your site for a great performance. You can now make your site Live. Always check some things after making your website live, which are;
- Website Speed
- Mobile Compatibility
These are the best strategies to make your website more visible and perform better. It allows you to set a healthy base for your website so that it can grow with increasing speed and can get more organic traffic. But always remember that every good thing takes time, so be patient and persistent in your quest for a successful business.
SEO is not a shortcut it is just a tool to enhance your website’s performance.