As a website owner, You understand the importance of keeping your SEO strategy updated. If your website is not optimized for search engines, You are missing something BIG. To keep your website’s SEO entirely updated, You need to audit your website regularly.
SEO Auditing has become a must for you if you want your webpages to rank higher on Search Engine Result Pages (SERP), and it can be tough sometimes if you don’t have a capable, easy-to-use, and effective Auditing Tool.
This article will discuss 15 of the best SEO Audit tools.
Let’s solve this problem once and for all. Before going to the list, let’s understand the basics.
What Exactly is SEO Auditing?
SEO auditing is the maintenance of your On- and Off-page SEO strategies. SEO auditing analyses your website to find issues hindering the Search Engine Ranking of your website and to find areas of improvement to be more visible and drive organic traffic.
Also Read: A Complete SEO Strategy Guide For New Websites
Benefits of SEO Auditing for Website
There are numerous benefits of SEO Auditing your website. Some of them are:
- Enhancement of content strategy and tactics.
- A better understanding of which keywords are driving more traffic.
- Improved organic traffic.
- Identification of your direct competitors and understanding their strategies.
- Understanding of your website; Weaknesses and Strengths.
Also Read: Best Content Management System Platform Optimized For SEO
Best Free SEO Audit Tools for Website
1. Google Search Console
Overview
Google Search Console tool was previously known as Google Webmaster Tools. It offers many search performance metrics, such as content quality, broken links, Accelerated mobile pages, structured data, HTML, indexation, and accessibility issues.
Pros
✓ Detailed Google crawls and indexes information
✓ It Allows you to;
➔ Submit sitemaps
➔ Track indexed URLs
➔ See high-performance keywords
➔ Track Backlinks and anchor texts
✓ Provides:
➔ Structured data testing
➔ Mobile usability issues tracking and fixing.
Cons
✓ No real-time data
✓ Some features may be difficult for non-technical users.
✓ Incomplete website performance report
✓ Inconsistent data
✓ Limited features for some websites
Also Read: What Is A Sitemap & Why Do You Need It?
2. Google PageSpeed Insights
Overview
Google PageSpeed Insights is a technical SEO audit tool that optimizes page speed. It provides Speed scores, statistics, diagnostics, Opportunities for Improvement, and passed Audits.
Pros
✓ Speed Score
✓ Information about page load time
✓ Suggestions for improving page speed
- ✓ Provides information, such as best practices, accessibility, SEO, and Progressive web apps.
Cons
✓ Only analyses the front-end performance.
✓ The score may not always be an accurate representation of website performance.
✓ Suggestions may not be feasible or cost-effective.
✓ Some suggestions may be too technical.
Also Read: How To Fix A Slow Website?
3. Screaming Frog
Overview
Most other Audit Tools are cloud-based software, whereas Screaming Frog is an installable tool. It provides on-site data, audits SEO problems, and analyses the results in real time.
Pros
✓ Can crawl large websites quickly and efficiently
✓ Provide information about:
➔ Broken links
➔ Redirects
➔ Meta Data
➔ Technical SEO issues
✓ User-friendly
✓ Ability to export data for further analysis
Cons
✓ A free version is limited to 500 URLs.
✓ Some features may be difficult for non-technical users.
✓ It may not work with some websites with dynamic content or heavy JavaScript use.
✓ It Requires some extreme technical knowledge.
Also Read: Website Development Checklist To Help Create Your First Website
4. SEO PowerSuite
Overview
SEO PowerSuite offers several powerful SEO tools in one package. It has a free version and premium versions that are very budget-friendly. It provides on-page SEO, Backlinks, and keyword data.
Pros
✓ Include four different tools; Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant.
✓ It is User-friendly.
✓ Tracks and monitors the progress of SEO efforts.
✓ Ability to export data for further analysis.
Cons
✓ The full version is expensive.
✓ Some features may be difficult for non-technical users.
✓ Not cloud-based.
✓ Resource-intensive.
Also Read: Website Optimization Tips To Increase Website Performance
5. Netpeak Spider
Overview
NetPeak Spider is one of the best Technical SEO audits; it comes as downloadable software. It is difficult for a beginner, as it’s designed for more technically proficient users. It provides crawl statistics, on-page analysis, content analysis, user experience, and backlink analysis.
Pros
✓ Quick identification of technical issues
✓ Analyzes the structure of a website
✓ Can export data in various formats
✓ User-friendly interface
Cons
✓ Limited functionality in the free version
✓ Does not provide an In-depth analysis
✓ Not suitable for large websites
✓ Some may find it too basic
Also Read: Importance Of Mobile-Friendly Website & How Do You Make It?
6. SEOptimer
Overview
SEOptimer is an easy-to-use audit tool. It offers many SEO tools, including a meta tag generator, keyword generator, sitemap generator, and more. It provides On-page SEO, Technical SEO, Backlink, and Social Media analysis, along with Mobile and Speed optimization and competitor comparison.
Pros
✓ It offers a Comprehensive analysis
✓ It contains Detailed Reports
✓ It offers proper Comparison with Competitors
Cons
✓ Limited functionality in the free version
✓ Not as advanced as some other tools
✓ Not suitable for very large websites
7. Google’s Schema Markup Validator
Overview
Schema Markup Validator is an SEO audit tool by Google. This tool is specifically designed to review your website’s Schema Markup. It provides Error and warning messages, Validation results, a Preview of the structured data and format, and Information on the types of structured data.
Pros
✓ It contains Detailed information
✓ Free and easy to use
✓ Improves visibility in search results
✓ Helps improve user experience
Cons
✓ Limited Functionality
✓ Dependence on the user’s knowledge of structured data
✓ Limited to Google search engine
Also Read: Best (Paid+Free) SEO Tools For The Best Performing Website
Best Paid SEO Audit Tools for Website
1. SEMrush
Overview
SEMrush is an all-in-one digital marketing solution packing 40 intel tools, one of which is an SEO audit tool. It provides Organic search data, Advertising data, Display Advertising, Local SEO, Social Media, Content Marketing, and Domain vs Domain analysis.
Pros
✓ Comprehensive data
✓ Competitive analysis
✓ Easy to use; once you learn it
✓ Variety of features
Cons
✓ Cost can seem high
✓ Limited data for some countries
✓ Learning curve
Pricing
You can audit up to 100 web pages for free using SEMrush, and beyond that, you’ll have to pay $99.95 per month for 100,000 monthly page crawls.
Also Read: Complete Guide To The Content Management System
2. SEOmator
Overview
SEOmator offers an easy-to-understand dashboard. It identifies the SEO issues and gives you suggestions to overcome them. It provides website on-page optimization, backlinks, traffic, keyword research, content optimization, social media analysis, Mobile optimization, SEO reporting, etc.
Pros
✓ Offers Comprehensive analysis of SEO performance
✓ Wide range of tools and features
✓ Help identify areas for improvement
✓ Competitor analysis
✓ Provides In-depth reporting and visualization
✓ Suitable for both small and large websites
Cons
✓ Beginners may find it difficult to use
✓ Requires Learning curve
✓ Data may not always be accurate and up-to-date
Pricing
You can audit one project for $5. Monthly plans start from $19 per month.
3. Ahrefs
Overview
Ahrefs is a cloud-based tool. It offers 5 different tools for complete SEO solutions. It is a powerful tool that can recognize up to 110+ technical issues. It provides backlink analysis, Organic search data, Content Analysis, Keyword research, site explorer, Broken link checker, etc.
Pros
✓ Comprehensive analysis
✓ Wide range of tools and features
✓ Wide range of checks
✓ Has one of the largest databases of backlinks
✓ Competitor analysis
✓ Real-time crawl log
✓ Seamless integration with Ahref’s other features
Cons
✓ Requires Learning curve
✓ Data may not always be accurate
✓ It may not cover all possible SEO optimization areas
Pricing
Ahrefs offers limited free access to tools like Site Explorer and SEO Audit Tool. The premium version that offers all the tools and functionality starts at $83 per month.
4. SE Ranking
Overview
SE Ranking is an all-in-one SEO Tool that provides are very powerful and fast SEO audit tool in its package. Its auditing tool crawls link-by-link to effectively crawl the whole website to show accurate analysis of your website’s health. It provides keyword tracking and analysis, Backlink analysis, Website audit, Competitor analysis, Website analysis, Rank tracking, etc.
Pros
✓ It has a comprehensive set of SEO tools
✓ Can help identify and fix technical issues
✓ Analytics data on website traffic and conversion rate
✓ Customizable reports
✓ Detailed reports and visualization
✓ User-friendly interface
Cons
✓ It may require some time to learn completely
✓ Provides Limited keywords
✓ Provides Limited Backlinks
Pricing
SE Ranking is surprisingly very affordable, considering the useful tools it offers. The paid plans start from $23.52 per month.
Also Read: Why Does My Website Load Slowly?
5. OnCrawl
Overview
OnCrawl is a powerful SEO audit tool. It has an easy-to-understand and attractive dashboard. With the help of advanced settings, you can effectively segment and customize crawls.
It provides a Log analyzer, crawler, keyword tracking Site structure, Content optimization, Backlink analysis, and Data visualization.
Pros
✓ Integrated approach
✓ Data visualization
✓ Customizable reports
✓ Comprehensive analysis
✓ User-friendly interface
Cons
✓ Complex for non-technical users
✓ Limited to a certain number of log files
Pricing
OnCrawl ‘s plans start from $69 per month.
6. Serpstat
Overview
Serpstat offers 30 tools, including keyword research, website audit, rank tracker, and competitor research tools. It categorizes the technical errors based on their severity as high, medium, or low priority. It provides website analysis, keyword research, backlink analysis, rank tracking, competitor analysis, content optimization, and data visualization.
Pros
✓ Serpstat Domain Optimization score; measures site health
✓ Comprehensive analysis
✓ Keyword research
✓ User-friendly interface
✓ Ongoing monitoring
✓ Content optimization
Cons
✓ Limited to a certain number of backlinks
✓ Limited log file analysis
✓ Complexity for non-technical users
✓ Limited to a certain number of domains
Pricing
The starting plans are $45 per month when signed up for 24 months or more upfront.
Also Read: 17 Top Technical Requirements For Your ECommerce Websites
7. JetOctopus
Overview
JetOctopus is an advanced technical SEO auditing tool. It is fast and offers a powerful SaaS crawler. It provides on-page SEO reports, Technical reports, Performance metrics, etc. Specific information such as broken links, duplicate content, missing alt tags, etc.
Pros
✓ Comprehensive analysis
✓ Customizable Reports
✓ Schedule automatic audit
✓ Seamless integration with tools like Google Analytics and Google search console.
Cons
✓ Learning curve; as it is an advanced tool
✓ A limited number of URLs
✓ Limited data export options
✓ Limited language support
Pricing
Flexible pricing based on page volume, starting from $176 per month.
8. Copyscape
Overview
Copyscape is one of the most popular content optimization tools. Yes, you read it correctly, unlike most of the SEO Audit Tools above, Copyscape is a tool that focuses on optimizing the content of your website, and it is really good at it. Plagiarised, duplicate content can hamper the ranking of your website; that’s why it is crucial to check the content.
Pros
✓ Identify duplicate content
✓ Easy-to-use
✓ Identify potential plagiarism
✓ Free and paid service
Cons
✓ Limited to one URL at a time
✓ Limited Language support
✓ Limited to text-based content
✓ Limited to web-live content
Pricing
Copyscape charges 3 cents per search, and its monthly plans start at $4.95/month.
Also Read: How Does Server Location Have An Impact On Your Website SEO?
Conclusion
When it comes to SEO Auditing tools, there is no one-fit-all tool. You’ll have to put a bit of effort into finding the best fit for your needs.
We may need to catch up on a few good Auditing tools, so do good research and choose a tool that provides you with the features you need for auditing your website. Auditing is a crucial practice that yields great results when done correctly.
You can either do the SEO auditing yourself or choose the professionals.
