Are Travel Blogs Still Popular?

Travel Blogs Still Popular
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Can you guess who I am?

Many individuals search for me before making travel plans.

From tales of exploration to tips and tricks, my realistic insights continue to guide the wanderlust adventurers. 

Regardless of my multiple names, I am easy to access, and the vivid imagery I offer is a treat for the eyes and imagination. 

I am incredibly diverse, catering to the needs of passionate travellers worldwide. 

I knew you would be able to guess it!

This is your web mate, or should I say travel blogs. 

Over the course of time, numerous readers and individuals have questioned the existence of travel blogs. But why? Some say it is the saturation of travel blogs over the internet, while others say traditional ways have become less popular, thanks to the advent of other mediums and visual platforms like Vlogs, YouTube, and Instagram. 

Other assumptions are backed by the changing trends, competitive landscape, and one of the most common yet vital reasons is the perception of authenticity. However, it is believed that people fill in the gaps with their best guesses. 

Meaning, misconceptions are everywhere & so are the debunkers of them, and we are one of the myth busters who are about to put an end to these rumors and exhibit the popularity of travel blogs in 2024. 

Before we jump into showing the relevance of travel blogs, let’s give you a glimpse of their purpose, benefits, setbacks, and similar aspects. 

What are Travel Blogs and What is Their Purpose?

Travel blogs are digital diaries comprised of a variety of information on the travel location, the must & most visited spots, the culinary scene, weather conditions, tips & tricks before embarking on the journey, and so much more to guide travel enthusiasts into planning a seamless and memorable getaway from the monotonous life. 

Besides their primary purpose, which is serving information, many travel bloggers also write to inspire people to explore new destinations, share their personal experiences, monetize, and foster a community of like-minded readers.

Also Read: Is Starting A Blog Worth In 2024?

Are Travel Blogs Still Popular?

Regardless of travel blogs being a valuable resource, numerous individuals have debated and questioned their popularity. To put an end to this, we would say that, yes, travel blogs were and are still popular. 

It’s crucial to understand that travel blogs are dynamic, but the latest trends, technology, and shifts in the reader’s behavior can sometimes impact their growth. However, staying up to date with the demands of the market and readers can not only help in the survival of travel blogs but also keep them thriving in this ever-evolving world. 

Writing travel blogs is an equally enticing opportunity for those who are looking forward to monetizing through them. Yes, for readers who don’t know, it is absolutely possible to make substantial bucks by crafting write-ups and articles. We all know or have atleast heard about freelancing. 

While SEO, technical, lifestyle, and other writers pen down their thoughts to gain recognition and make money from the same. Travel bloggers, too, showcase their creative skills by writing about their experiences and even offer services to other website owners or publishers.

Besides freelancing, display advertising, affiliate marketing, selling merchandise, offering subscription models, and more are a few other ways for travel bloggers to earn a stable and sustainable income. 

To validate our statement that “ travel blogs were and are still popular,” below are the latest statistics on the popularity of travel blogs. 

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Statistics on the Popularity of Travel Blogs

Thrive My Way states – 

  1. 59% of travel bloggers run more than just one blog. 
  2. 80% of travel planning is done through the internet. 
  3. Travel blogs are in high demand because of the increased blog readership every year. 
  4. 50% of bloggers earn profit through blogging. 

So far, we gave you an understanding of travel blogging and its popularity. Now, we will discuss the main revenue streams for the same. 

Primary Revenue Streams of Travel Blogs

Primary Revenue Streams of Travel Blogs

1. Advertisements

One of the most well-known and sure-shot ways to generate revenue through travel blogs are advertisements. 

We all see advertisements in our day-to-day lives. You may find them in the newspaper, hoardings, or on sidewalls, and if you are an avid internet user and a reader, you may have discovered them on social media, search engines like Google, and various blogs, including travel ones. 

Like every traditional way of advertising, where the advertisers pay for prime advertising space or airtime with the intent to reach out to their target audience, travel blogs also serve in a similar manner. 

Bloggers offer a specific area or timeframe for advertisers on their blogging page or website to promote their products or services with the agenda of monetizing through the same. 

Bloggers earn a pre-determined amount upon the number of clicks, views, conversions, or any goal set forth by the advertiser for the ads.

2. Affiliate Marketing

Another fantastic idea leveraged by travel bloggers to make money is affiliate marketing. This marketing method works when a travel blogger promotes an advertiser’s product, service, or company and earns a certain commission for it. 

Let’s assume a travel blogger is promoting the links of a hotel offering services like luxurious rooms with world-class amenities and free delicious food fare. Every time an interested accommodation seeker clicks on the promotion link of the hotel or makes a reservation through the same, the promoter of the service gets a pre-set fee from the advertiser. 

Generally, travel bloggers include such links in their content for potential travel planners or readers to get an intended response, like getting impressions or increasing bookings.

3. Creating & Selling Digital Products or Services

By now, you might have understood the two revenue streams for travel bloggers. Besides these fantastic channels, the next method of making money is through creating and selling digital products or services. 

Many travel bloggers create ebooks, travel guides, photography presets, and similar products or services to sell digitally and encourage potential readers and customers to take the desired action. 

4. Creating Sponsored Content

You might have come across numerous influencers and celebrities singing the praises of a particular product or service. Well, that is sponsored content. However, there is a slight difference when it comes to creating sponsored content for travel blogs. 

Unlike other sponsored content, where influencers use audio-visuals to promote products or services, travel bloggers draft sponsored content in the form of blog posts, social media posts, and so on for promotional purposes. Basically, travel bloggers partner with brands, craft sponsored content for them, and get compensated for the same. 

5. Paid Press Trips

Like the name, this revenue stream is about bloggers attending free press trips hosted by tourism boards, hotels, or tour operators in exchange for covering their offerings on their blogging website or page. 

Basically, the blogger works on a campaign and drafts specific content for the brand that invited the blogger to be a part of the press trip. Unlike other press trips where the press, influencers, and writers can draft according to their experience, paid press trips are about travel bloggers creating promotional content while maintaining the essence of their experience. 

The best part about paid press trips is that you can incorporate multiple ideas to create out-of-the-box content, thanks to the variety of aspects they get to know throughout their journey. Apart from providing content to the client, bloggers can use it on their blogging platform to entertain and engage their target audience. 

6. Sponsored Social Media Content

Similar to affiliate marketing, sponsored social media content is where a travel blogger promotes the products or services of the client on their social media as posts & stories, and in return, they get a certain share of the amount from the client. 

Sponsored posts might appear as organic posts. However, you can recognize these posts by going to hashtags and searching for #sponspored. 

7. Collaborations & Partnerships

Another amazing course of earning money is collaboration and partnership with the companies. Bloggers tend to forge long-term relationships with content creators, travel companies, or brands for their sponsored projects with the aim to mutually benefit both parties. 

For instance, a travel blogger creates blogs for the client, focusing on their target audience & goals and sharing them with the client to acquire a specified share. Collaboration and partnerships are not merely limited to two parties joining hands. You can collaborate with multiple writers and create a team to offer content to different companies. 

8. Local Tours & Guides

If you are into exploring the world while drafting your experience of the journey, local tours and guides would be an ideal way to monetize. 

This money-making stream is about local companies hiring travel bloggers and asking them to visit different corners of the world and paint the canvas of their time at the destination through the blogs. All in all, the bloggers head to the location, live like a local, and journal what they encounter. 

Many local companies also employ travel bloggers to write about their experiences. They recite about their time at a particular location and compensate them for drafting the content to grab the attention of their target audience. The majority of these blogs not only admire the destination but also feature things to do, places to visit, and so much more. 

9. YouTube Monetization 

YouTube monetization has been the talk of the town for a while. Many creators, artists, and influencers, including travel bloggers, are paving their way toward this opportunity and unlocking it with their skills, talent, and sheer hard work. 

Simply put, this monetization method is about creators, artists, influencers, and travel bloggers joining YouTube, gathering subscribers with their unique videos, and eventually applying for the YouTube Partner program. Once qualified, they can earn by creating entertaining videos for their viewers. 

Some artists and creators partner with other companies to promote their products/services on their YouTube channels. This way, they can not only monetize through the clients but also YouTube by uploading videos for their target audience. 

10. Podcast Monetization

Podcast monetization is where creators launch their audio or video podcasts with the aim to create a community of listeners and, eventually, for the platform’s monetization program and make money through the same. 

Podcast monetization is similar to YouTube monetization, but the only difference is that YouTube only has videos, whereas podcasts can be audio as well as video based. 

As previously mentioned, this monetization scheme is like YouTube. Like YouTube creators, podcasters can partner with companies or brands and promote their products/services on their podcast channels to earn money. 

Now that you are familiar with different monetization methods, let’s give you a glimpse of travel bloggers who have become remarkable figures in their industry.

Also Read: Blog VS Website: The Difference You Need To Know As A Beginner

Successful Travel Bloggers Who Have Turned Their Passion Into Profits

  1. Shivya Nath: The owner of Shooting Star Blogs and is widely famous for her sustainable and responsible travel adventures. She is not only a blogger but also a successful speaker, author, and advocate specializing in the tourism industry. 
  1. Neelima Vallangi: A travel photographer and owner of Travel with Neelima who uploads pictures of her moments at different destinations and spots in the world. She has mastered the art of capturing the beauty of the Indian Himalayas and has been garnered several times for narratives as well as stunning photographs. 
  1. Ankita Sinha: She is one of the most active explorers and bloggers in the industry who is running Anki On The Move featuring a variety of write-ups and vlogs on different destinations across the globe
  1. Lakshmi Sharath: Another fantastic travel blogger and photographer is Lakshmi Sharath. She is known for her exceptional storytelling skills who has also been featured in various publications and recalled for her ability to capture the essence of a destination in her work. 
  1. Swati and Sami: This duo behind the Travel Tales from India and Abroadhave been consistently publishing blogs and picturing their time in India as well as international countries. They have not only turned their passion into profits by drafting their experiences, but they have also collaborated with various brands across the world to monetize. 

Since you know about exceptional talents, we will now talk about the benefits and drawbacks of starting a travel blog. 

Also Read: 15 Best Websites For Entrepreneurs In 2024

1. Encourages You To Follow Your Passion

If you love exploring the new horizons of the world and have a strong desire to journal your escapades, travel blogging is the one for you. This job allows you to kill two birds with one stone — You can wander different destinations while narrating your encounters. 

Sounds like your kind of a job, right? 

2. Allows You to Explore Your Creative Side

Blogging is one of the most creative forms of expression, and what could be more satisfying than documenting your adventures through writing? 

Besides describing your travel stories, blogging is a medium that allows you to use various elements, including visuals like videos and pictures and audio such as podcasts, which makes your blogging website or page even more interesting and unique for you as well as your target audience. 

3. Enables You to Work with Flexibility

One of the most fantastic advantages of travel blogging is that you are the boss. Zero deadlines and pressure, just being consistent in what you love and sharing it with your loyal audience who eagerly awaits to read your work. 

Furthermore, this job offers a work-life balance. You can enjoy while working on your time and terms. 

4. Supports You to Build A Loyal Community

Travel blogging gives you the scope to interact with like-minded individuals. You can create content based on your travel experiences and build a community of engaged readers and fellow travel bloggers, which can be extremely valuable, especially when you plan to monetize. 

5. Unlock Monetization Opportunities For You

From affiliate marketing to advertising and everything in between, you can tap into the world of monetization opportunities and choose the one that gives you recognition and sufficient earnings for unparalleled growth. 

6. Open the Doors of Learning & Growth For You

Besides the previously mentioned benefits, travel blogging enhances your knowledge on a myriad of aspects, including writing, communication, photography, marketing, history, culture, weather conditions, must-visit spots, culinary dishes to try, and so much more ultimately contributing to your personal and professional growth.

You also cultivate a habit of adjusting to different environments, interacting with a variety of people, and living like a local. 

Also Read: How Many Articles I Need For Starting A Blog?

1. Consistency is the Key to Success in Travel Blogging

While consistency is vital to engaging your target audience and sustaining it digitally, regularity in posting content, be it blogs, videos, or podcasts, can be challenging and overwhelming. The irregularity can be because of various factors, including network or weather conditions at a destination, health issues, or other unforeseen circumstances. 

Inconsistency in the craft is one of the most common drawbacks of travel blogging, but it’s important to navigate through this journey to thrive in your digital journey. 

2. Prepare You to Fierce Competition

Semrush says travel is one of the top 5 blog niches, making a substantial income of $5000 every month. Moreover, according to Expedia Group, digital travel content has been growing by double digits with every passing year.  

This indicates that travel blogging is highly competitive & establishing a significant presence and building a genuine readership can be difficult and time-consuming. Hence, you must be prepared and combat against many to reach the top.

3. Isolation & Loneliness is a Part of the Journey

Isolation and loneliness are the bitter truths of life, and individuals may face them at any point in time. 

In fact, many travel bloggers, especially the ones involved in solo traveling and creating content from different locations, can face feelings of isolation and loneliness as they tend to stay away from their loved ones and don’t get a chance to interact with them on a frequent basis. 

While isolation and loneliness can be emotionally draining, they can also be transformative experiences, allowing you to reflect upon yourself, help you with personal growth, and build a deeper connection with the world around you. 

You might be assuming that it’s permanent, but this is for maintaining consistency, and you will eventually overcome, enjoy, and embrace your travel blogging journey. 

As you are well informed about the pros and cons of travel blogging, we shall take a step forward and share the pointers for starting a travel blog. 

Choose Your Niche

Opting for the right travel niche

The foremost crucial step before writing a travel blog is identifying your niche. You might be wondering that you have already determined your niche since you are clear about drafting your travel experiences. However, that’s not it. Let’s think of travel blogs as an umbrella, and different colors define various niches. 

Don’t work up; Read ahead as we guide you on choosing a suitable niche for travel blogging. 

What are your passions and interests?

Since you are sure of writing travel blogs, the next thing you should focus on is niche. The type of niche will depend on your interests, expertise, and the target audience. 

Various popular travel niches highlight a particular area of travel, such as adventure, food and culinary, luxury, budget, travel podcasts, and more. Ask yourself which aligns with your interests to create meaningful and valuable content for your target audience. 

It is recommended to research your competitors before selecting the right travel niche to identify opportunities and assess the demand for the niche in the market. 

What information is your audience seeking?

Once you have selected the niche, the next step is to figure out what your audience is looking for. Travel blogs are published for numerous reasons, including finding relevant information. Ensure your travel blogs have all the information that your audience needs. You need to understand both target audience & target market as well.

For instance, if your target audience fits in the mid-range of income level or always searches for budget-friendly travel, your blog should talk about how to explore a destination on a tight budget. In case your target audience is looking forward to the opportunity of remote work travel, your blogs should include advice on travelling while working. 

What’s in the Demand?

Besides your expertise and target audience, studying your competitors and the current market scenario is highly essential to check out what is in demand. The demand for a niche keeps on fluctuating. Hence, you need to focus on what’s trending, what people are actively searching for, the type of topics your target audience reads, and what is engaging on social media. 

You can use a variety of tools & platforms and follow comments & online communities, including Google Keyword Planner, SEMrush, hashtags, travel forums, Facebook groups, and similar others to evolve with the demands of the market and audience. 

What’s the Monetization Potential?

Previously, we mentioned the different streams of monetization, and now you have to explore the potential of those monetization methods within your niche. Doing so will help you gauge a stable source and how much you will generate from your travel blogs. 

To identify the right monetization stream, you have to follow the pointers mentioned above and, most importantly, experiment. Listen to your audience’s feedback, and adjust your blogs accordingly to make the most out of your work and enhance the readers’ experience. 

Also Read: 8 Best Ways To Make Money With WordPress

What is the Sustainability of the Niche?

Before you arrive at a decision as to which niche to choose, do consider the sustainability of the same. Assessing the chances of staying relevant in the market is essential for the survival of the niche in the long run. For instance, if you choose the blog niche because it is trending at the hour, but after a period of time, it fades away, what’s next? 

If your selected niche isn’t the lasting interest, you might have to start from scratch, build a dedicated readership, craft new content, switch the monetization stream, and so much more, which can take up a lot of time and effort. 

To ensure your niche thrives over an extended period of time, consider its sustainability and analyze how it will withstand the changing demands or adapt to them. 

Draft A Plan of Action

Creating a roadmap before initiating travel blogging is crucial to ensure everything goes according to the plan. This process is not limited to crafting different types of blogs. It also includes the tools, domain services, website builder, and relevant other aspects you need. 

Necessary Tools & Equipment for Travel Blogging

For running a travel blog, you will need various tools and equipment, such as a laptop, a high-quality camera, electronic accessories like microphones, tripods, extra lenses, smartphones, travel adapters & power banks, editing software, writing tools, SEO tools and more. 

While some of them are essential in your everyday writing, others might not be as useful as they are to other bloggers. Therefore, it is important to choose specific items according to your niche, style, and travel preferences so that you don’t burn a hole in your pocket and have everything at your disposal. 

Unique Domain Name

It is important to have a proper website name. Choosing a unique domain name is fundamental for creating a unique brand identity. It is the face of your brand, and you have to ensure that it is clear, memorable, and relevant for a positive impact on your target audience. 

Apart from this, a well-chosen and professional domain name promotes the credibility of your website on search engines.

This is why it is vital to opt for a thoughtful domain name aligning with your brand, niche, and future goals. 

Here are some tips before choosing a domain name

  1. Consider your niche.
  2. Keep it short and easy to read, remember & pronounce. 
  3. Add naturally fitting keywords to boost SEO rankings.
  4. Be unique and brandable. 
  5. Avoid special characters and hyphens.
  6. Go for a name that accommodates your future content requirements.
  7. Avoid spelling mistakes. 
Domain Registration

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Reliable Web Hosting

Reliable web hosting is a must for an unstoppable performance, and numerous factors contribute to this fact, including the uptime of the web hosting, speed, server capacity, and more. 

Ensure your hosting provider offers all the necessary features, such as 99.9% uptime, quick turnaround, robust server infrastructure & security, flexibility, backup & disaster recovery services, round-the-clock customer support, and sufficient storage space for the website

Hosting providers providing all these essential factors ensure your website is accessible to everyone, secure from unwanted breaches or mishappenings, and gives a seamless performance. 

Need power-packed web hosting services for the success of your travel blogging website or page? Don’t worry; we have got you covered! Regardless of the size of your business, our web hosting services will take of your needs. 

In fact, we have a variety of hosting solutions fitting different businesses, such as dedicated hosting, Linux hosting, WordPress hosting, VPS hosting, Windows hosting, and Linux Reseller hosting.

You can go for the one that you think works best for you. 

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Design Your Website

The market is buzzing with various solutions when it comes to website design and development. You can go for a custom design and development or utilize a pre-made single-page website. However, we would recommend a website builder that allows you to effortlessly create a website within minutes. 

Sounds great, right? 

For readers who are not familiar with the website builder, it is a software that is leveraged for creating code-free custom websites. You can create professional websites with the help of a website builder. 

Website builders have user-friendly elements, and it’s pretty easy to use. You can drag and drop elements, choose from a range of templates & themes, customize the fonts, layout & more, integrate the domain, and make it responsive across all devices & browsers. 

Integrate Tools for Measuring Performance

Let’s say you have created an SEO-friendly & robust website, drafted quirky & valuable content, and even published it for your readers, yet you don’t know how your blog is performing and if at all it is reaching the right target audience. This is when tools come into the picture. They are the medium for knowing how your content performs and how your readers interact with your website or web page. 

You might wonder why you need tools for your content or travel blogging website. Assessment of your content or website allows you to measure the performance, understand the areas of improvement, set achievable targets, make data-driven decisions, and effectively utilize your resources. 

Basically, it gives you the opportunity to evaluate, adjust, and achieve fruitful results. 

Learn About SEO

Investing your time in mastering SEO or search engine optimization can help you succeed in the digital realm. This digital marketing strategy can assist you with improving your website’s visibility in search engine results, leading to increased traffic and conversions. You can also forge relationships with potential customers and other businesses.

Furthermore, you can enhance user experience with faster website loading, responsiveness across all devices & seamless navigation. Additionally, websites appearing at the top of SERPs tend to create a sense of trust and affirm searchers that your website and its content are authoritative and valuable. 

Additionally, higher positioning in the rankings equates to a competitive advantage, brand growth, and greater visibility across different targeted regions. All in all, this one strategy empowers you to make informed decisions and connect with the relevant audience that can flourish your digital presence. 

SEO is not limited to learning. It is beneficial when you implement the best practices into your content, website, and more. Let’s dive deep into where and how SEO should be leveraged. 

Also Read: How Is Ranking Different When Comparing PPC Vs SEO?

Create A Content Strategy

Creating a content strategy is indispensable for planning, creating, and distributing your travel blogs that are parallel to your goals and target audience’s needs. When mapping out a content strategy, focus on your objectives for drafting the content. 

For instance, what is your goal?

  • Brand awareness
  • Increasing traffic
  • Monetization. 

Besides that, consider the reader’s persona. You have to emphasize what your target audience prefers, the topics they would like to read, the information they seek, and more. The next step includes you to research the market and your competitors to identify trends and topics. 

Make sure to define a clear & unique brand messaging and keep it consistent in your blogs, as this will help you share your core values and form a brand identity. Most importantly, your content should be well-researched, reliable, error, plagiarism, and AI free. 

There are plenty of tools in the market, including Grammarly, Quetext, Small SEO Tools, and ZeroGPT, which can assist you in making your content flawless. 

Content marketing, specifying KPIs, collecting feedback, and updating according to the demands are equally vital for content strategy. Taking these necessary measures will always help you write valuable and relevant content, promote it on the right platforms, measure the success of your published blogs, and stay up to date with the market and target audiences’ needs. 

Also Read: How To Organize The Content Of Your Website?

Create Unique Content

Writing unique content is a must for not only sustaining in your industry but also thriving. Unique and reliable content on the internet is trusted by everyone, resulting in lead generation and a boost in sales. Furthermore, it also enhances your credibility, leading to reader retention. Hence, ensure to create a unique content. 

Once you draft the content, check your write-up in essential content writing tools. Using tools will help you detect plagiarism & AI and determine grammar errors, enhancing its quality. Don’t forget to proofread, as this is one of the most vital steps to improvise your content. 

For readers who are novices to the term ‘Backlinks,’ they are basically one of the most prominent practices in SEO used for boosting the credibility of your website. Simply put, backlinks are external, inbound, or incoming links that you seek from authoritative websites to showcase your website’s relevancy, quality, and trustworthiness. 

When authoritative websites allow you to add the link of their website/webpage on your travel blogging site/page, search engines get an alert that your content fits the standards and is backed by a notable source on the internet, leading to your website reaching the top of SERPs. 

After writing travel blogs, generate backlinks to empower your blogging website right from the start. 

Also Read: How SEO And SEM Work Together?

Focus on Monetization Strategies

The majority of travel blogs are written with the intention of making substantial money through them. While there are plenty of monetization strategies, the 4 most recommended ones are –

Advertisements: We all know and see advertisements almost daily in our lives. Through them, we make most of our purchase decisions, and they are not limited to eCommerce business. They play a ubiquitous role for travel blogging owners. 

Travel bloggers can allow advertisers to promote their products/services/business on their blogging website and, in turn, seek revenue upon each impression, click, or the desired goal set by the advertiser. 

Travel bloggers can charge differently for diverse spaces and ad types. Let’s say the travel agent wants to promote their affordable ticket booking services at the top of your blogging website; they have to pay a fee for the space. 

Readers following your content or potential prospects can click the advertisement from your website and make a booking. 

Affiliate Marketing: Numerous travel bloggers leverage this monetization strategy to promote travel-oriented products on their websites. Upon each purchase, the blogger gets a pre-determined commission from the advertiser. 

Supposedly, your website is promoting neck pillows for travelers for a company. Whenever a user takes a desired action, be it a purchase or redirection to the advertiser’s website, you get a payment from them. 

Sponsored Content: Travel bloggers often collaborate with brands, influencers, and companies to promote their travel websites in exchange for compensation. Typically, there are two ways to use sponsored content for monetization. 

First, where you create content while featuring and promoting the products/services of a business, and second, when you forge a partnership with the brand or a company for marketing their offerings, and in return, you either get compensation, complimentary products, or access to their services.  

Selling Digital Products & Services: If you read blogs or have ever visited a blogging website for researching or any other purpose, you might have seen ebooks, travel guides, printable travel sticker decals, travel brochures, and similar. 

Unlike the previous three, here, travel bloggers don’t promote the third party on their website. Instead, they create their own products & services and sell directly to the end user. 

These were the four most popular & preferred monetization strategies. If you are wondering which to choose among them. Well, it is entirely up to you and your target audience. All four monetization strategies can be enticing, and getting confused is pretty natural. 

However, it’s crucial that you contemplate your goals, target audience demographics, and the type of content you are planning to write, the current needs of the market, and which monetization streams your competitors are working with. 

All these factors will help you make a decision as to which monetization strategy to choose and how it will work for you. 

Marketing & Consistency

Staying updated and maintaining consistency are the two most significant factors for successful travel blogging. 

If you consistently publish blogs and entertain your target audience with new stuff, they will always come back to you for more. The audience always hopes to see uniqueness & trustworthiness, and if you crack the code to that, you will get to hold the key to their heart. 

While stability in your craft is eminent to capture the attention of your target audience, staying up to date is the way to get on the search engines’ good side. Keeping your content updated will help you show search engines that your information is factual and latest, leading you to stay ahead of the rest on SERPs. 

Also Read: Brand Strategy Vs Marketing Strategy – Know The Difference

Be Patient for Results

We know that waiting for fruitful results can be stress-inducing especially when you have put in so much effort. While you are anticipating potential rewards, there is also a sense of uncertainty about things going south. Rather than worrying about the next outcome, we recommend keeping calm and being patient. 

Writing blogs, making them SEO-optimized, and publishing them on the internet fall under organic growth and can be time-consuming. This is why we suggest you stay relaxed during the waiting period. Your hard work and effective strategies will not be in vain. Be positive and think of it as an opportunity for personal growth and reflection.

Also Read: How Much Does It Cost To Start A Blog?

Mistakes to Avoid in Travel Blogging

Mistakes to Avoid in Travel Blogging

1. Improper Business Plan

An improper business plan is one of the most common and biggest mistakes made by most travel bloggers. An unclear business plan that includes undefined goals, an undetermined target audience, an inaccurate monetization strategy, and similar aspects can impact your success. 

You may face zero to no results, and even if you try to spend on it, you may not obtain the desired outcome. Henceforth, create a proper roadmap for your business to keep everything on track. 

2. Replicating Content

Always avoid the practice of writing plagiarized content. Neither search engines nor the audience encourages the idea of publishing poached content. In fact, such content can not only deteriorate your SEO ranking but also hamper your reputation among your target audience.

Being authentic and always writing with a fresh perspective is the key to increasing credibility among your audience and rankings on search engines.

3. Inconsistency

Inconsistency is one of the biggest concerns of travel bloggers, and it can take place due to varied reasons. Sometimes, it can be because of health conditions or writer’s block, where you are out of ideas and unsure how and where to start. 

However, if you want to sustain in the industry, you must adopt the practice of consistent writing. Inconsistency can lead to a loss of readership, followed by a negative impact on the rankings. 

It is advised you create a calendar of topics you plan to write about every month and ensure you follow the same, as it will help you sustain, build an audience, and outshine your competitors. 

4. Neglecting SEO

Ignoring SEO is tantamount to neglecting your target audience. No matter how unique and relevant your content is, your audience won’t be able to find you if your blogs are not SEO-optimized. 

Optimizing your content by following the right SEO practices, as we mentioned above, will help you attain your goal and get you at the top of SERPs. 

Also Read: Can I Blog To Improve The SEO Of Website?

5. Overselling Your Audience

Regardless of how detailed and unique your content might be, overselling or overpromotion will always impact your credibility. Ideally, content marketing should be 20-30%, and information should be 60-70%. Focus on value if you want your target audience to retain on your blogging website. 

Your write-up should address the concerns of your target audience, and once you believe that your blog has effectively solved their needs, you can subtly mention your offerings with naturally fitting CTAs. Following the user-centric approach will show your readers you care about them, leading to increased readership. 

6. Failing in Networking

The power of networking is immense. This method can be a game changer if you actively engage with the right people. Often, bloggers fail to do this by missing out on collaboration opportunities and community building, which gives them limited exposure.

To avoid such mistakes, you must constantly engage with fellow bloggers, attend industry events, join travel blogging communities, and participate in forums and groups, which will benefit you in the long term. 

You can get feedback for your content and valuable insights on varied topics. It also opens the doors of collaboration and potential partnerships and contributes to consistent growth for becoming a successful travel blogger. 

7. No Transparency with Audience

Non-disclosure of your sponsorships, affiliate marketing breaks, conflicts, data privacy, feedback, and mistakes are not only unethical but also create a sense of negativity among your target audience, leading to loss of credibility. 

On the other hand, opening up about your circumstances and issues can help you build a loyal followership and show how you have the best interests in your mind about them. You will likely receive positive feedback and recommendations from your target audience, which is great for brand awareness. 

8. Posting Sponsored Content

Posting only sponsored content makes you appear less authentic and shows that you are only driven by financial gains rather than genuine interest in creating travel blogs. This also dilutes your readership base and impacts your visibility on SERPs. 

To achieve success, it is important that you strike a balance between posting sponsored as well as organic content that is reliable and up-to-date, as this will benefit your blogging efforts, leading to building a positive and sustainable relationship with your readers. 

9. Underestimating Learning

“Continuous learning is the minimum requirement for success in any field.” This wise quote by Brain Tracy is the perfect example of how one should never disregard learning. Knowledge is key to staying relevant in the constantly evolving travel blogging industry. 

You are likely to fade out in this competitive landscape if you underestimate learning. To stay relevant, it’s crucial that you learn new tools, technologies, trends, participate in forums, actively contribute to discussions, master new expertise, and improve your writing & proofreading skills. 

Also Read: What Pages Should A Blog Have?

To Sum Up

We hope this write up would have given you an understanding that blogging is still relevant regardless of the competition. However, today’s world seeks beyond your propositions. Survival and consistent growth need more than just writing blogs. 

You must gain expertise in a new trajectory to enhance your knowledge, like learning photography, launching podcasts, creating vlogs, and so much more. Adapt to changes and always be willing to learn new things to prosper in your career. 

Frequently Asked Questions

1. Can I make a living with travel blogging?

Absolutely! Travel blogging is an amazing way to earn a substantial income, as plenty of monetization opportunities exist. However, you need to be patient and consistent with your blogging efforts. It is time-consuming, but you will see significant results over time. 

2. Is travel blogging difficult?

Travel blogging can be rewarding and challenging as you have to heed attention to numerous aspects, but being dedicated and adaptive is a wonderful way to go about it.

3. Do people still read travel blogs in the age of social media and video content?

As mentioned earlier, blogging is and will remain a valuable source of information as it offers an in-depth understanding of various topics, which a 30 second or 1 minute reel might not be able to convey comprehensively.


I am Saniya Arora, a tech enthusiast making technology simple for you!

I love simplifying technology for my readers! My curiosity for the world around me fuels my passion for writing about Digital Marketing and various industry verticals! Besides work, I will be grooving to my favorite music and contemplating life.