Industries That Need Websites the Most

A quick question: How often do you leverage the power of the internet to seek information or surf for a product, service, or business? 

According to a mind blowing insight shared by Semrush, around 5.9 million people worldwide search on Google every minute. From discovering trending videos to keeping up with celebrity buzz to shopping for daily essentials to grabbing exclusive makeup collections from top brands, every query is rolled out with a single click. 

Just envision how one medium holds remarkable potential to elevate your presence in your industry, especially if you have a website. Whether you are in the hospitality, retail, entertainment, or real estate industry, having a website is no longer an “option” — it’s a necessity to not only survive but also to stay relevant, enhance your digital footprint, and so much more. 

So, if you haven’t taken a leap of faith in the digital world, trust us, you are missing out on a treasure trove of benefits. It’s never too late to take an action. Before you jump straight to website development, let’s explore how websites can pave the path to success for your business in your industry.

Importance of Websites for Businesses

1. Global Visibility

Imagine this: You have established a strong foothold for your skincare and makeup business in your vicinity, where you sell self-formulated and manufactured as well as renowned products from leading brands. You attract 100-200 footfalls every day, earning substantial revenue that helps you sustain among your competitors. 

But is that all your business deserves? No, right! Your passionate entrepreneurship needs growth, scalability, & brand recognition, and one way to go about it is the website! Website development unlocks the opportunity to reach out to a broader range of audience. 

You can create a professional website highlighting your range of products and promoting it to your target audience, which will help you make 2x more money than you would be currently earning by selling within your area. Moreover, this will assist you in beating the competition, thereby outshining your business within your industry. 

Also Read: What Is A Website Name?

2. Builds Credibility

Zig Ziglar once said, “If people like you, they will listen to you. But if they trust you, they will do business with you,” and we couldn’t agree more. Credibility is one of the most important signs of a successful business in an industry, and having a website helps you build that. 

A business with a well-designed website showcases that they have maintained a professional presence. Services, products, seamless navigation, social proof, and contact details confirm the legitimacy and reliability of a business. In fact, it simultaneously empowers forming a brand’s identity, which we will explain in detail in our fourth pointer. All in all, the website stands as a testament to credibility.

Also Read: What Are The Benefits Of A Website For Small Businesses

3. Enhance Online Visibility

Did you know 68% of men and 72% of women prefer digital platforms for shopping, seeking academic resources, purchasing medicines, electrical gadgets, household goods, booking tickets, and making reservations, claims OptinMonster? In today’s fast-paced world, where everyone’s needs have changed, upgrading your business model is a must to stay relevant in your industry among your target audience. 

When we suggest changing a business model, it does not mean disregarding your traditional practices but incorporating modern methods, which will help your target audience find you in an instant. Of course, you will need to implement the right SEO practices, but this first step can boost your visibility, encouraging visitors to engage with your business and offerings. 

Also Read: Difference Between Target Audience And Target Market

4. Builds a Strong Brand Identity

Establishing a business is relatively easy, but transforming it into a brand can be a tough nut to crack. You can acquire a considerable amount of customers and stage your presence among the local community. But truth be told, this won’t be enough to build a brand.

Much like in real life, you will need a virtual storefront to lay the foundation of your brand digitally, and what better way to do that than website development? 

A website can contribute to cohesiveness, from logo to brand colors to messaging to showcasing your mission and values; you maintain consistency across all the pages of the website and other linked platforms, leaving a lasting impression on your visitors. 

Furthermore, the information on your website, round-the-clock services, and the offerings you market indirectly facilitate building your brand.

Also Read: Brand Strategy Vs Marketing Strategy – Know The Difference

5. Offers Customer Engagement

“Every company’s greatest assets are its customers because without customers there is no company.” — Michael Leboeuf. 

This quote is the perfect representation of customer engagement. We all understand the importance of customers, but the biggest concern is how do we keep them engaged. 

Customer engagement is beyond the give and take relationship. Today, you need to foster loyalty & lasting relationships and offer a memorable experience to keep them coming back for more. While there are multiple ways to showcase your efforts, including social media, email marketing, and offers & deals, the website is one of the sure shot ways to nurture customer engagement. 

Every customer seeks detailed and updated information on a website, and if it offers what they are looking for, the likelihood of abandoning the site decreases and visiting again and taking the desired action factor increases. The seamless usage capabilities, such as intuitive touchpoints, no lag scroll, and appealing layout with captivating visuals, color themes, and more, contribute to creating an interactive experience.

Integration of social proof and consistent customer services also play a pivotal role in customer engagement. A website with a social media feed showcases the interesting side of your business, resulting in increased interaction on the website. In addition, there are also high chances of increased followers on your social media accounts. 

Offering constant customer support by uploading FAQs on your website, troubleshooting guidance, and integrating a 24*7 chatbot for assistance with common inquiries & major issues not only puts them at ease but also makes them feel valued, keeping them hooked to your business. 

Also Read: 11 Benefits Of Email Marketing For Small Businesses

6. Analytics & Insights

Many business owners assume that setting up a business and generating revenue equates to growth in a business. However, they often overlook the aspect called “performance insights,” which helps measure their progress and focus on the key areas of improvement. 

Monitoring performance reports on a frequent basis indicates the overall interaction of a user on your website. You can track the number of clicks, average visits, and time spent on a page, how your users interact with the layout, do they find it effortless to use, the total number of visitors, demographics, and similar other factors that can help in prioritizing your goals, improve user experience, revamp your campaigns (if required), and ultimately achieve long term success. 

There are numerous third-party SEO tools, such as Semrush, Ahrefs, and others that can be used to track your website. But if you are looking for a free option, utilizing Google Analytics and Google Search Console would be a great alternative.

Also Read: 15 Best SEO Audit Tools For Your Website (Free+Paid)

7. Showcasing Expertise

You might have immense knowledge of your business and a fantastic model, but if you don’t have the right platform to showcase it effectively, you may never get a chance to familiarize your target audience with your spectacular offerings and unique value proposition. 

This is when a website comes into the picture!

Developing a website enables you to share your mission, vision, and products/services with potential customers through visuals and content. Besides this, uploading positive testimonials & reviews and creating a resource center page are two other wonderful ways to boast about your expertise. 

This was all about the seven advantages of using a website for your business. Moving forward, we will discuss which businesses need the website to flourish in their sector.

Also Read: What Makes A Good Website Checklist? A Complete Guide

Industries that Need Websites the Most

1. Retail and eCommerce

The first and most apparent industry players that need websites are Retail and eCommerce. This is known to be one of the most booming industries where success majorly lies in keeping customers satisfied and enhancing their shopping experience. 

However, how would one do that in this ever changing landscape? 

Simple! By developing a website. 

Tidio says that over 2.14 billion people are gravitating towards online shopping. In the last five years, 40% of users have shifted their purchase patterns to online. 

But why online when we still have local stores and malls everywhere? 

Digital shopping is the new go-to for shoppers, crediting the convenience of buying at any time & anywhere, irresistible discounts, access to a range of products from native as well as international brands, quick delivery, quality assurance, hassle-free return & exchange policy, and of course personalized shopping experience. 

If you are an online retailer, brick-and-mortar store, specialty shop, service-based, dropshipping, & wholesale business, or have an auction site, having a website is a must for you.

Also Read: Will ECommerce Dominate Physical Stores – What’s The Future?

2. Hospitality and Tourism

Earlier, the hospitality and tourism industry depended on word of mouth, brochures, print ads, and fellow travel agents, but now technology, especially websites, is the main hero of these industries. 

From searching for flight tickets to checking out the amenities of a hotel for making a reservation to communicating over emails and WhatsApp for a query, everything can be carried out through the means of a website. 

Much like other industries, hotels, resorts, travel agencies, airlines, tour operators, car rental companies, and travel blogs & review websites in the hospitality and tourism industry need a website to offer ease of making a booking, exploring the options, providing accessibility to a global audience, and extending constant availability.

In fact, when your website lists positive feedback and reviews, it will enhance your customer’s journey to the next level and build a sense of credibility in their hearts.

Also Read: How To Start Your Travel Website?

3. Food & Catering Services

We all have heard about food delivery apps such as Zomato, Swiggy, Uber Eats, GrubHub, FoodPanda, and many more. Today, the majority of restaurants, cafes, and catering service providers are registered over such food delivery apps. 

But what if they want to go beyond the obvious? 

Well, a website can help with that! 

Let’s say you own a catering business and aim to spread your wings in other cities. With a website, you can target a wider audience and encourage them to check out your packages and book according to their requirements. There are amazing digital marketing strategies for catering businesses that you can apply to your business.

Doing so will not only gain customers from your proximity and other neighboring regions but also establish your business, increase the chances of customer acquisition, create brand recognition, and, most importantly, fulfill your pre determined goal, which is to increase the revenue. 

So, if you have a restaurant, cafe, food truck, bakery, catering company, or are a food service contractor, getting a website is recommended.

Also Read: How To Create A Restaurant Website: 6 Steps You Must Know

4. Construction And Real Estate Industry 

Construction and real estate are the two of the fastest growing industries globally. In a blog post by One Nine Elms, they even stated that there are around 100 billion buildings in the world. 

These staggering numbers suggest two factors – 

1. The numbers in the construction and real estate sector will continue to escalate in the near future. 

2. You need to harness the power of these continuous developments to your advantage. 

Whether you are a developer, real estate agent, contractor, or a service provider in this industry, you need to keep an eye on the trends, market fluctuations, and create a website to flock existing as well as new buyers, sellers, developers, and construction companies to expand your reach, enhance the potential of your brand, and generate more sales. 

Besides these amazing benefits, a website can help you exhibit the portfolio you have built throughout the years, present your top notch services, build a communication bridge between you and your interested clients, and rise high in this competitive market. 

Ultimately, if you have a construction or real estate business in this thriving sector, you must adapt to it by utilizing innovative technology called websites for unparalleled success in the foreseeable future. 

Also Read: How To Set A Budget For Your Business Website Development

5. Health and Wellness

We all are accustomed to the immense potential health and wellness industry possesses. Over the years, this sector has evolved methods and introduced various treatments, antidotes, vaccinations, and so much more to shield human life from unwanted diseases. 

Not only the effective practices but also the means of communicating with a health practitioner or a wellness instructor have transformed. Previously, individuals typically went in person or chose telephonic consultations to solve their concerns. Sometimes, the concerned person has to wait many days to seek the solution due to limited access to the resources. 

Cut to the present, we have telemedicine apps and telehealth websites to eliminate the wait time and offer ease of communication to patients and health conscious individuals. In fact, numerous doctors and wellness coaches have got a website to interact with those in need and offer their services. 

Unlike the past, where hospitals and doctors maintained physical documents of their patients. Today, patient records can be managed virtually thanks to cutting edge websites developed using the latest technology. These next generation platforms also prioritize security and confidentiality, which is one of the most imperative aspects of the health and wellness sector.

Also Read: Cheapest Way To Start A Website

6. Professional Services

Salon, legal, tax, consultation, financial, engineering, architectural, human resources, marketing, advertising, educational, and training services are the key businesses comprising the diverse landscape called professional service.

The larger part of this industry has branched out its roots within its locale, but what they fail to realize is their immense potential and having a website can help them unleash that. 

Let’s assume you have a profitable salon business bustling with crowds. But when you impose a website, you basically broaden your scope. More people, such as brides, individuals attending special occasions, celebrities, and public figures, can call out for your services. You can even open a branch if there is constant response from the location. 

With visibility, you parallelly unlock the doors to apparent advantages such as better sales, more clients, trust & credibility, convenience, and marketing, goes hand in hand with developing a website. 

Also Read: 9 Popular Types Of Websites

7. Entertainment

Beyond talent, creativity, and audience engagement, technology acts as a cornerstone in the entertainment industry. From sharing vlogs on the red carpet to uploading short videos of rating the celebrity looks to watching a newly released film over the OTT, this sector has highly relied on the internet. 

Amidst this dynamic sector, one tool that has remained perpetual throughout the years is the website. Whether it’s marketing a TV show, movie, music album, game & event or introducing the new face of a brand, websites stand as a fundamental tool of engagement, promotion, and capitalization. 

It is recommended for bloggers, movie critics, artists, performers, streaming content providers, theaters, venues, music labels, entertainment news outlets, and event promoters to have a website as this industry targets a large mass globally, and it is one of the most convenient and reliable ways to capture the attention of your target demographic. 

It also serves as the perfect source to break the news, reinforce brand identity, and track the behavior and interaction of users. 

8. Technology and Software

Businesses without websites in the technology and software industry are like cars without engines. A car may have a sleek and appealing exterior, but its interior will lack the power to navigate the digital domain. It’s almost redundant to explain the edge you will get upon using a website, but let us underline the primary aspects of it. 

Websites allow businesses in the technology and software industry to display their offerings, visions, values, and solutions. The platform also acts as a shield against their primary interest — Security, thanks to its robust backend. 

In an industry where first impressions can make or break the opportunity, a professionally designed website plays the role of a powerful differentiator among the competitors, amplifying credibility and user experience. 

This vital tool empowers you to stay ahead of the curve by allowing you to release updates, news, product launches, and industry insights for your audience. Leads, revenue generation, and brand recognition are the inherent components of having a website. 

Software development organizations, IT consulting firms, startups, digital agencies, tech bloggers, and Saas-based companies, whether small or large, should have a website to retain significance and prosper in their sector. 

Since you are well versed about which businesses in an industry must have a website. Let’s explore the challenges one generally faces in establishing and maintaining a website and its solutions. 

Also Read: Bought A Domain Name. Now What?

Challenges and Solutions in Establishing & Maintaining Websites

❖ Challenge #1: If your developer lacks the expertise and capabilities to create a website aligning with your needs, it can hamper the overall development cycle, like extending the timeline, increasing the development cost, hiring other resources, etc. 

★ Solution: To avoid facing such challenges, we recommend carrying out an extensive background check on the developer, such as years of experience, exploring their portfolio, and posing questions regarding the process and if they have worked on such projects previously to comprehend their competency. Make sure not to rush the process and search a variety of options before ruling out the one. 

❖ Challenge #2: Budget constraints can be one of the biggest stumbling blocks on the journey towards website development, especially if you are a startup.

★ Solution: We understand that investing your hard earned money can be influenced by emotional factors such as anxiety of losing them all out or missing out on generating profits. Do not feel intimidated by such hurdles. Instead, focus on looking for cost effective options and making your website one of a kind with power packed and intuitive features, functionalities, layout, hosting, and domain registration. 

❖ Challenge #3: Weak websites are prone to become prey to hacking, malware attacks, and data breaches. 

★ Solution: Layer your website with SSL certificates, firewalls, and security plugins. Do not overlook timely software and security updates, as this will make your website withstand possible threats. 

❖ Challenge #4: Website owners who fail to consider their long term requirements may come head to head with scalability issues. In the worst case scenario, they might have to develop a website from scratch again. 

★ Solution: No website owner wants their efforts to go in vain, and hence, it is advised to state your goals clearly right from the start to ensure the website is adaptive to the growing demands. Always go for a flexible hosting solution to ensure it can manage traffic, data, functionality and suffice your requirements in the upcoming endeavors. 

❖ Challenge #5: Maintaining and updating content with time on a large website can be pretty difficult. 

★ Solution: Under such circumstances, we recommend leveraging CMS (Content Management Systems) like WordPress, Joomla, Drupal, and similar others as they are specifically designed for simplifying content related tasks. 

To make your flow easier, creating content calendars, distributing the tasks among team members efficiently, and creating a roadmap mentioning the timelines for updating the content is advisable. 

❖ Challenge #6: A complex layout can lead to site abandonment, thereby drastically reducing the traffic.

★ Solution: A happy customer equates to growing business in terms of traffic, revenue, and brand recognition. This is why it’s crucial for you to conduct thorough research on users and create the design of your website accordingly. It should be responsive across every browser & device, easy to navigate, have clear, concise, & compelling CTAs, and well maintained structure. 

❖ Challenge #7: A low ranking of your website results in less business and little to no awareness.

★ Solution: Optimize the pages, visuals, and meta tags with the right SEO practices and create high quality content offering the exact solution your target audience seeks. Generate backlinks from authoritative sites and track analytics to measure your performance.

❖ Challenge #8: Disregarding or forgetting to update the plugins, functionalities, and other website maintenance aspects can reduce the turnaround time of your website, making it vulnerable to unwanted attacks and leading to updating the content.

★ Solution: Your website should always stay up to date with the latest versions for which you can create a schedule where you will update the plugins, software and sew the security patches on a regular basis. Fix the broken links in your content and refresh it according to the needs for relevance and accuracy. 

Parting Thoughts

So far, we have accompanied you through the importance of websites in different industries, which key players in the sector need websites, challenges during the website development process, and the practical approach to dealing with the obstacles. 

As you march towards the development road, we want you to remember that the journey can be overwhelming and time consuming, but embrace the period, and the end result will be as amazing as the success you will witness in the future. 

Frequently Asked Questions